✍️ Notes on The Laws of Copywriting

It's taken time for me to identify as a marketer. It's always been a less-than-appealing word to me. I'm not sure where the turning point was, but sometime over the past few months, that changed...

👋 Principles for New User Onboarding

The way you welcome people into your product will make or break the experience for them. I'll lay out what I've learned working on our onboarding flow at Hugo and how you can use these principles to improve your own product...

🌍 The Power of Capturing Knowledge in Meetings

If there was one thing you could improve on your team, what would it be? Most common answers to this question aren’t around ability or leadership. Instead, they tend to focus on a lack of alignment and information...

💀 8 Lessons from Masters of Doom

It's been a while since a book has kept me up until 4am because I couldn't stop reading it, but that was the case with Masters of Doom. It's just flat-out entertaining to read, but there are some interesting takeaways as well...

⛓ Getting Started with Value Chains

Value chains are the poster child of business strategy frameworks. I recently read quite a bit from Nathan Baschez and Ben Thompson on the subject. This post aims to get you from zero to one as quickly as possible...