You might have heard the phrase "digital gardening" thrown around more often lately. I was skeptical when I first heard it. It isn't a new thing by any means. But it is a rebrand that has been really helpful for me...
It's taken time for me to identify as a marketer. It's always been a less-than-appealing word to me. I'm not sure where the turning point was, but sometime over the past few months, that changed...
The assertion that standalone ideas aren't valuable has some truth to it. Interesting outcomes come from digging below surface-level assumptions. If you want to get the most out of your ideas, extra effort is required...
This is an article that I've been meaning to write for a long time. After nearly 4 years of practicing both data science and writing, it's long overdue that I share my feelings on how the two interact...
Actionable takeaways are a nice touch, but they aren't the most important thing. Turns out, they aren't your audience's focus and shouldn't be yours either...